Product Sense · easy

What makes a chart misleading, and how do you avoid it?

Asked in BI Developer interviews.

Short answer

Truncated axes that exaggerate change, dual axes that imply correlation, pie charts with too many slices, a rate shown as a raw count. Pick the chart for the question: trend to a line, comparison to a bar, part-to-whole to a stacked bar. Label units, start counts at zero, and drop the decoration — the goal is an honest, fast read.

How to answer it

A chart misleads when the visual size of something does not match the size of the thing it represents, or when it implies a relationship the data does not support.

The usual offenders:

The positive rule: choose the chart by the question. Trend over time, a line. Comparison across categories, a sorted bar. Part of a whole, a stacked bar or a single number. Relationship between two variables, a scatter. Then label units, state the time window, and remove everything that is not data.

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