Statistics · easy

What is the difference between statistical and practical significance?

Asked in Data Analyst interviews, in the Statistics round.

Short answer

Statistical significance says an effect is unlikely to be noise. Practical significance says it is big enough to matter. With enough data a 0.01% lift is significant, and it is still not worth shipping. Report the effect size with its interval, not just the p-value.

Statistical significancePractical significance
AnswersIs this likely to be noiseIs this big enough to act on
Measured byP-value, confidence intervalEffect size against a threshold you set
As n growsAny tiny effect becomes significantUnchanged, the effect is the effect
Decided byThe dataThe business
ReportThe interval, not just the p-valueThe effect size and what it is worth
Significant means unlikely to be noise, not big enough to care about.

How to answer it

Definition

Statistical significance says an effect is unlikely to be noise. Practical significance says it is large enough to be worth acting on. The table above compares them; they are independent, and all four combinations occur.

The four cases

significant + practical          ship it
significant + not practical      real, and too small to care about
not significant + would be
  practical if real              inconclusive, and worth more data
not significant + not practical  stop looking here

The second row is the one that wastes teams' time, and the third is the one that gets misreported as "no effect".

Why large samples force the distinction

n per arm      lift        p-value      worth shipping?
    1,000       2.0%         0.21        maybe, but unproven
  100,000       0.05%        0.03        significant, and worthless

Any non-zero effect becomes statistically significant with enough data, because significance is about distinguishing from zero and the standard error keeps shrinking. Practical significance does not move: the effect is the size it is.

How to judge practical significance

Set the threshold before the test, in business terms. What lift would repay the engineering cost, the added complexity, the risk? That number is the MDE you should have powered the test for, which is why the two questions are really one question asked at different times.

Key points

FAQ

The 30-second answer

Statistical significance says the effect is unlikely to be noise. Practical significance says it is big enough to be worth doing something about. They are independent, and the case that causes trouble is significant but tiny.
The reason it comes up is that with a large enough sample any non-zero effect becomes statistically significant, because the standard error keeps shrinking while the effect stays the size it is. At a hundred thousand users per arm a twentieth of a percentage point can be significant and completely worthless.
So I would agree the threshold that would justify shipping before running the test, in business terms, and report the effect size with its confidence interval rather than a p-value, because the interval is what tells you whether you cleared that bar.

In the interview

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